US Market Activation - Queensland Grain Fed Beef

TSBE has partnered with MLA and the Queensland Government to collaboratively grow Queensland’s market share of high value, long day grain fed beef into the US with local red meat producers invited to participate in a 5-day collaborative market activation. 

TSBE’s aim is to explore the opportunities presented by the American market, ultimately strengthening Queensland’s position as a premier supplier of high-quality, grain-fed beef on a global scale. Attendees can expect strong outcomes, including expanded market opportunities, valuable networking connections, developing in-depth industry knowledge and market entry strategies, while increasing brand recognition and our global competitiveness in the US market. 

Delegates will travel to Las Vegas to build brand and consumer awareness, advocate for growing the region and Queensland’s market share of high value beef into the United States. The tour kicks off with a luncheon and behind-the-scenes look at the Wynn Las Vegas, followed by an industry networking event targeting local foodservice operators. Hosted at the Border Grill Mandalay Bay in collaboration with Executive Chef John Baez, the event will feature Aussie Beef Mates Alex Espinoza, Jason Fullilove and Tiffany Sawyer and their culinary delights.
 
Delegates will venture out for a foodservice immersion led by Menu Matters, to gain insights on Vegas operators and the U.S. foodservice market before taking some time off for the National Rugby League season opener. Delegates will then travel to LA for the second leg of the trip – to include a retail store expedition and closing out with a retail insights and marketing workshop, tying the key takeaways together. 

The trip is designed to empower Queensland beef growers to thrive in the competitive US beef market, make connections and facilitate meaningful exchanges in developing market share for Queensland beef.